WordPress is an online, open source website creation tool. In non-geek speak, WordPress the easiest, most powerful, and most popular website and blogging content management system (or CMS) in existence today. Fortune 500 companies, news outlets, music sites, famous bloggers and celebrities use WordPress to power their websites. Some of the Internet’s most visited websites, like Mashable and TechCrunch, are built on WordPress. News outlets like The New York Times’ blogs and CNN’s on-air personality blogs all use WordPress. WordPress powers over 28% of all the websites on the entire Internet. Seriously? Seriously!

WP Engine provides the best-in-class WordPress website hosting service, bar none. That’s why we partnered with them to host our site, and every one of our customer websites. But unlike getting your own WP Engine account, when you’re on the FormulaWP Platform, you get all the benefits of their premium Enterprise-Grade hosting at a fraction of the cost. WP Engine customer service is world class, and you get direct access to your own account. This is why over 60,000 customers in 120 countries have chosen WP Engine for their mission critical WordPress hosting needs.

After years of testing and development, one WordPress theme rose above all the rest for power, flexibility, ease of use, design brilliance, cutting-edge coding, and support: X Pro. Every FormulaWP website is built using the industry leading and constantly improving theme created by the wicked smart folks at Themeco, and we couldn’t be happier to have them as one of our primary partners. And there you have the four critical ingredients of the formula: WordPress + WP Engine + X Pro + FormulaWP = Your Website and Your Business Taken to the Next Level. Now read on discover more about the secret sauce that will help you and your website become Internet Gods.

Achieve virtually any look and layout from within one powerful theme using our four Stacks as the initial design modality for your site. The Stacks — Renew, Integrity, Ethos, and Icon — are like master design approaches for your website and provide a short-cut to creating your website with the specific design meme you want. Stacks allow you to choose from multiple, completely unique designs with just the click of a mouse. From there you can further customize nearly every design detail of your site using the hundreds of options inside the Customizer.

Coding? Fuggetaboutit! Gone are the days of designing on the backend just to guess how it looks on the frontend. Also created by our scary smart friends at Themeco, X Pro’s native page builder allows all the edits you make to happen instantly while you view your exact site as it looks on the frontend! Choose from over 40 pre-built design elements that you can drag-and-drop into your page and then style away with the built-in options, all of which require no knowledge of coding. It’s fast. It’s powerful. It’s easy. It’s a game changer whether you’re a DIY business owner or a web design pro. Oh, the pages you will build.

The worst part of selecting a theme for your website is being locked into one, or a few, choices for how the Header and Footer areas look and function. And who wants their site looking just like ten thousand other people’s who are using the same theme? Not you. Well, no worries. With FormulaWP and X Pro, you get the most advanced Header and Footer builder ever imagined for WordPress. Once you get a little taste of what’s possible with the Header and Footer builders, you’ll realize you can create any look with any functionality you need for your website. And we do mean any.

As a customer of FormulaWP, you will enjoy exclusive access to a constantly growing library of professionally designed templates. Some are complete pages and others are sections (what we call Blocks) that you can upload and use on your website at any time with just a couple clicks. Once you’ve added a Page or Block template using the Page Builder import function, you can then tweak and customize any element of it until it’s just how you want it. This will speed up your website creation process from slow crawl to supersonic fast. Sweet!

WordPress is super flexible and can be extended by using plugins. The WordPress eco-system includes thousands of free and premium plugins available for you to use. Plugins add extra functionality to WordPress. Pretty much anything you wish your WordPress website would do, someone has already written a plugin to make it happen. But plugins can also be tricky, like figuring out which ones work great, and which one don’t. Not to worry, we’ve already tested all the most powerful plugins, selected the best in breed, and integrated them into the FormulaWP Platform with many of them installed and configured for you right out of the box. This saves you tons of time and headaches. You’re welcome.

Over 30 integrated Extensions (plugins) made to work seamlessly with every installation of X Theme or X Pro. Each Extension can be instantly downloaded and automatically updated from the Theme + Addons page in your Admin area with a simple click or two. These powerful extensions include Slider Revolution, Envira Gallery, Contact Form 7, Essential Grid, Facebook Comments, Woo Commerce, bbPRess, and Video Lock to name just a few. For a complete list, visit the Extensions Page.

Our WebDevils have collected and curated over six thousand premium images in over sixty-five categories, many industry-specific. The images have then been sized and saved in a wed-optimized format for fast page-load speeds. The images can all be found in our Image Gallery, but can only be accessed and downloaded by FormulaWP customers. Use any of these images to supplement your own and get your website looking awesome lickety-split.

When signing up with FormulaWP, you can start with the “clean slate” template, or you can start with one of our constantly growing assortment of professionally designed, industry-specific, Demo Sites. The Demo Sites, such as Photographer or Church or Fitness Club, are designed and built for specific businesses. We include the most important and best-in-class functionality, online marketing, and SEO framework for the industry each Demo Site is targeting to provide you with an amazing shortcut to launching your business website. When using a Demo Site, all you need to do is add your written content into the headline and text placeholders, and your site is ready to start building your business. Pow! To view the current choices, go to our Demo Sites Gallery.

We love WordPress and know it’s by far the best choice for launching and building a powerful business website that will provide all the functionality and flexibility you need for years to come. However, installing and configuring a new WordPress website with all the needed plugins, especially for someone who isn’t a web design professional, is technically challenging, time consuming, and fraught with potential frustrations. That’s why we do all the hard bits for you. Through years of testing, research, and refinements, we’ve figured out the exact set up and configuration required to make WordPress run like a finely tuned Formula 1 race car. We handle all the WordPress settings, the hosting and server set up, install and configure the theme and all the most important plugins. Let us handle the hard stuff so you can focus on building your business and delivering great value to your customers, not tweaking server settings and configuring plugins.

Who cares how amazeballs your website is if no one ever finds it? Not to worry. FormulaWP and X Pro are built using all the latest search-engine friendly standards. While every website building platform and WordPress theme talks a big SEO game, we actually deliver the goods, and then some. We approach SEO success from four critical paths, all of which are directly informed by Google’s most current standards. First, X Pro is built using cutting-edge mark-up that allows search engines like Google to index and rank your pages. Second, our enterprise-grade servers, CDN, and X Pro’s code are all configured to provide blazing fast page load speeds . . . a crucial ingredient for a high Google ranking and a pleasant user experience. Third, every FormulaWP installation comes with Yoast Premium SEO plugin installed and configured. And fourth, as a customer of FormulaWP, you’ll have access to our growing library of SEO tutorials and courses where all the latest techniques for SEO are demonstrated. A beautiful site plus some Google love equals your business growing fast and your competition getting crushed. Yeah baby, we gots you!

Want to sell a little swag, book pre-paid appointments, or build an online empire selling thousands of products for millions of dollars? How about launching a membership site, or subscription services? Yeah, we can do all those things without breaking a sweat. All FormulaWP websites come configured for WooCommerce, the most powerful and extendable online shopping functionality for WordPress. How do we know it works so well? Simple, we use the exact same technology to run our entire business as you will get as a FormulaWP customer. If there was something better, we’d be using it. Oh . . . if you were wondering about SSL Certificates, yes, we provide them installed and configured at no additional cost to you for every website whether you’re doing e-commerce or not. We also handle the annual renewal of your SSL certificates. Wow! Yeah, we know.

We go to great lengths to make setting up, designing, launching, and maintaining your website as easy as possible. However, unlike other site building platforms, we aren’t going to lie to you and tell you that absolutely everything you’ll want to do is easier than walking and chewing gun. Some things can get confusing, especially for newbies, non-webby professionals, and the technically challenged among us. So we have an extensive Help Docs library with step-by-step instructions demonstrating how to accomplish whatever it is you want. In addition, we will also point you to the best tutorials we find around the Internet for many of our favorite plugins and extensions like Revolution Slider, Woo Commerce, Mail Chimp, X Theme Pro, etc. We are constantly adding new articles; whenever something changes after an update or we notice a few customers struggling with the same questions, we will create a new Help Doc article. So check back often for new or revised Help Docs. Cheers.

Before creating FormulaWP, the founders were first business professionals and entrepreneurs. They understand the challenges and ambitions of business owners like you, and so they’ve gone the extra mile to continually create video tutorials and advanced courses on the techniques and topics that will most help you produce a website that delivers results and build a business that produces profits. As the weeks and months go by, we will continue to add more and more of these tutorials on topics like web design, SEO, conversion, online marketing, landing pages, email auto-responders, blogging, content creation, social media strategy, and more. All of this content will be available only to FormulaWP customers, but never at an additional cost. Booyah!

Customer support is central to the FormulaWP ethos. We know this technical stuff can be confusing and frustrating. Believe us, we know. So we go to great lengths to provide fast and thorough support for every customer. Our approach to customer support is diverse and comprehensive. No one avenue of support works for every customer for every situation. Therefore, we provide a basket of support options from Help Docs to tutorials, to links to third-party support to our own support ticket system powered by Zendesk. And we also realize that we don’t always have the answers. Therefore, we’ve worked with our two key partners, WP Engine and Themeco, so that as a customer of FormulaWP you will also receive your own account with them so that you have full access to their support professionals. We will be the first line of defense for you, but we can bring in the specialists when needed. Multiple safety nets is good for you.

The security of your website is essential to the health of your business. We know how important this is and we take it very seriously. Security from hacking, invasion, and malware is yet another reason why we chose to partner with WP Engine as they are some of the world’s best experts at protecting WordPress websites from getting hacked. But we don’t stop there. We also back up your entire site once every 24 hours so if anything goes wrong because of hacking, something you break by accident, or from an update that causes a critical conflict, we can roll your site back to a safe place before the damage happened. In addition, you can also manually back up your site anytime with a single click, a great option if you’re installing something new and changing something and want to be extra careful should something go awry. We also pre-configure several settings to reduce vulnerabilities inherent in any website. Lastly, we provide suggestions for additional security services that can add specialized protection to meet whatever need you have. So relax, we got this.

You buy a shiny new Ferrari but never change the oil . . . what happens? You install a new swimming pool but never clean the water . . . what happens? You spend good money on a new website but never update or maintain it . . . what happens? Unfortunately, that’s exactly how it goes with most small business websites: the CMS isn’t updated, plugins aren’t updated, themes aren’t updated, servers aren’t kept current, licenses aren’t renewed. But the Internet and all of the code that runs it keeps advancing all the time. If you don’t maintain your website to current standards, it starts to break. It starts to slow down. And who notices? Google and your would-be new customers notice, that’s who. Not good. But you’re busy running a business. You don’t have a big IT staff like Fortune 500 companies who maintain your website day in and day out. Not to fear because we do all that important but mind-numbingly boring stuff for you. We update everything. We monitor changes. We renew licenses. We test updates for conflicts. We do all this so you can focus on growing your business and keeping your customers happy. Brilliant!

We are so confident that you will love FormulaWP that we will go to the time and expense (several hundreds of dollars of our money for licenses and initial set-up) to get you started with a fully functional account that you can start building your website on today. You’ll have 60 days (two full months) to put the FormulaWP Platform through its paces. Don’t love it? No problem. Cancel within the first 60 days, request your refund, and we’ll give you back every penny you’ve paid within 48 hours, no questions asked. All you need to get started is a credit card. And then you’re off and running. Don’t have a domain yet? No problem. Do have a domain but want to start with a staging site? We can do that too. Have your own domain and want to get it going right now? Easy peasy . . . just set your name servers to the settings we provide you (don’t worry, it’s easy and we’ll help you) and off you go. What could be easier? It’s fast, straightforward, and no risk for you. So keep calm and carry on. See Plans & Pricing