Marketing & Conversion


Watch the video and discover why smart entrepreneurs are growing their businesses while saving time and money with the FormulaWP website and digital marketing platform.

powerfully easy for busy entrepreneurs

Digital marketing on steroids

Conversion-Ready Design

We don’t just stop at pretty webpage designs that make would-be customers eww and ahh. We are marketers at heart. Originally, we built FormulaWP for us to use for our high-paying VIP clients. We built everything in the platform to serve only two goals: first, all sites and pages had to be SEO catnip for Google; and second, visitors to the sites had to be motivated to become paying customers for our clients’ businesses.

Landing Pages

Ever wonder why businesses and online marketers need one platform for their website and another for their landing or lead pages? Is there something magical about how a landing page works? We wondered the same thing. And that’s why super-powerful high-converting landing page templates — over 100 of them at last count — are built right into FormulaWP. Install with a click, customize, publish, boom!

Integrations Galore

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Powerful Forms, Super Easy

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“FormulaWP has made running my business’s website so much easier. And I don’t have to worry about tracking down my web designer to get stuff done. The templates are beautiful and install in one click. I just switch out a couple images, add my own copy, and press publish. Nothing could be easier. Well, if it could read my mind, but maybe I don’t want it to do that.”

One marketing platform to do it all

run your business from one place, not six

Powered by WordPress

Only one content management system has all the features, power, scalability, and ease-of-use that serious business owners and entrepreneurs require: WordPress. And with our custom-configured platform, we handle all the hard stuff and make all the powerful stuff fast and easy. Yeah buddy!

Landing Pages

You want easy to use, one-click install, high-converting, mobile responsive, lead-magnet landing pages that easily integrate with all the best email auto-responder systems? Of course you do. Do you want to have to pay for another service just for lead pages? Hell no. No worries, we got you covered.

Woo Membership Sites*

Are you a coach? Content creator? Educator? Consultant? Do you want to offer information products with full control over who gets access? No problem, because we have all that integrate into our “Experts & Coaches” package using the industry-leading Woo Subscriptions and Woo Memberships. Gotta love that passive income!

Learning Management System*

Do you need to have a beautiful and powerful way to serve up your online courses? Look nowhere else, because FormulaWP has partnered with the world’s best learning management system: LearnDash Pro. LearnDash will make you look awesome, your content look amazing, and have your customers satisfied and wanting more.

WooCommerce + Woo Subscriptions*

Operate an online store. Sell physical products, digital products, and recurring subscriptions. Take payments online or manually. Stripe, PayPay, Apple Pay, and all major credit card processors integrate in minutes. Accept coupons, run sales, pay your affiliates automatically. Allow customers to update their account information anytime. All this and much much more you can do quickly and easily from your FormulaWP site.

Affiliate Program Manager*

If your business can benefit from affiliate promotion, then you’ll love FormulaWP because we’ve integrated the most powerful affiliate program management system right into your WordPress admin dashboard. Nothing else to pay for, no other services to sign in to, everything right there where you need it and use it.

*Included as part of the Experts & Coaches plan.

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What Our Clients Say

A year after starting my training business, I was struggling to pay my bills and thought I'd need to close up and go back to my corporate job which I hated. Then I met Craig. In ninety days we overhauled my business model, marketing, and sales systems. In the first year we tripled revenue and my annual income went from $30,000 to over $300,000! Total game changer.
Sarah Johnson
Direct Sales Marketing Coach
We were offering too many services and weren't getting enough of the most profitable jobs we wanted. Now our business is streamlined, we're the dominant player for our most profitable jobs, revenue is way up and continuing to rise, and my stress is down with simplified operations. Contractors Formula is worth ten times the investment.
Justin Graves St. Louis Pressure Wash
Justin Graves
Exterior Cleaning

Real Results

My contracting business was losing money. I was desperate. I needed a website to get more clients but had very little money and no experience building websites. I decided to try the FormulaWP platform in conjunction with Craig’s Contractors Formula Business Acceleration System. Within weeks the phone started ringing with requests for bids for our most profitable jobs. Three years later we’re doing well over $1 million annually, we’re very profitable, all our jobs make money, the work is easier, we have better clients, and our only challenge is keeping up with how fast we’ve been growing. I couldn’t be happier. At the heart of all this is our website running on the FormulaWP platform. Total game changer!

— Derrick Reeves, Owner, Saint Louis Driveway

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Plans Start at $99/month